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  • Executive Leaders Network

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    #ExecLN September 2016

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    #ExecLN March 2017

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  • The 5 signs your content is a turn-off and what to do about it

    Spending a lot of time and energy in your organisation on content, but still not sure if it’s working?
     
    You may be going through the motions without thinking about the subtleties of success......

    From Data Driven to Customer Centric - Marketing’s Next Transformation

     

    In 2013 Forrester told us that marketing had changed more in the last two years than in the previous fifty. And last year The Economist confidently forecast that marketing will fundamentally transform, again, by 2020....

    You’re never too old to be a Digital Diva!

    With twenty years in marketing under my belt, I’ve got used to the fast paced fads, fancies and trends of a connected world.
     
    But, now we are talking ‘digital’ marketing I wanted to understand and dig deeper in to what this term really does mean and involve......

    My top-10 'Must Do's' of smart device marketing

    I was speaking at the #ExecLN CMO conference on the 9th and took the opportunity to talk about using Big Data to market effectively to smart device users......

    YouTube, YourTube and the benefits of a blended video marketing strategy

    Any seasoned marketer knows that video is proven to be one of the most effective content tools brands have to hand. Studies show that quality video content brings more people to your site, keeps them there for longer and.....

    Navigating the ocean of technology

    As a marketer of some 30 years in the industry I have grown up in an ever changing media environment, starting with a grounding in traditional media, discovering new opportunities through......

    Agile Content
    Live, interactive, responsive - and on target

    What is agile?

     

    The ability to start and stop fast? Or perhaps the ability to create and respond to change in order to succeed in an uncertain and turbulent environment.....

    Culture has become something of a buzzword around the HR industry of today. Dependent on your point of view, it’s either a fluffy distraction dreamt up by HR, or a critical factor when....

    Who You Going to Call? Cyber busters?

    Do you know who is responsible for cyber security in your business? If you don’t it appears you are not alone. New research carried out by BAE Systems among Fortune 500 companies has revealed that there is a big disconnect in when it comes to dealing with cyber breaches.....

    Learn how to deliver Strategy Execution in a Digital World

    Changing Environment and Value of BPM-Discipline

    In today’s digital world, when an organisation wants to differentiate itself, it has to adapt to the changing environment, and do it a rapid pace. They need to be agile to meet the demands of a dynamic, volatile business climate.

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